In American soccer, the voices and stories of Latino communities often go unheard, despite their deep-rooted impact and passion for the sport. There was a need to bridge this gap, bringing to life the cultural heritage and powerful narratives that define the Latino soccer experience.

Latino players, creators, and community members contribute richly to the tapestry of American soccer. Their stories of perseverance, identity, and pride resonate deeply with audiences but remain underrepresented in mainstream sports storytelling.

We created SOMOS USA, a Spanish-language content series that captures the spirit of Latino soccer culture from the streets to the stadium. Through authentic storytelling, we highlighted personal journeys, cultural traditions, and the passion that unites fans and athletes alike. The series celebrated diversity and showcased the heart of Latino soccer, building connections that transcend the game.