Marble Jersey | DC United
DC United's Marble Jersey launch needed a campaign worthy of a kit designed around the architecture of the nation's capital.
Our CD led creative direction and content production on a community-first rollout that drove a 216% increase in jersey sales over the previous year's release weekend — delivered at the height of the COVID-19 pandemic.
Rebel Edition Uniform | Washington Mystics
For the WNBA's 25th season, the Washington Mystics wanted a uniform launch that could carry the weight of the city's history of protest and progress.
Our strategist helped shape the messaging and digital experience behind the RISE campaign — a rollout that earned national press coverage and was singled out by Swish Appeal as one of the league's craft successes of the 2021 jersey cycle.
LA TIENDITA | US Soccer
La Tiendita is a fully Spanish-language series that pairs Latino fútbol legends with current USMNT players over comida and conversation in iconic Latino eateries across the U.S.
Sponsored by Jim Beam, the series became the federation's proof model for sponsorable cultural content — where the brand partnership lives inside the storytelling, not on top of it.
Hasta Abajo | iHeart Media
We partnered with Hasta Abajo, the iHeart Radio podcast hosted by Camila Ramón and Melissa Ortiz, to lead social strategy, content production, and audience growth across Instagram and TikTok.
In November and December 2025 alone, the work reached 7.76 million views and drove 484,539 interactions — with 99% of that engagement coming from people who weren't yet following the show.
Somos USA | US Soccer
Somos USA is a multicultural content series celebrating the Latino players, creators, and community members who shape American soccer — told through immersive, culturally rooted storytelling rather than traditional sit-down interviews.
The series averaged 241,300 impressions per social clip, peaked at 372,800 in its strongest month, and earned a Webby Award nomination for its cultural craft.
Culture Lives Here | Thompson Hotels
Hyatt's Thompson Hotels wanted a campaign that could position the brand as more than a place to stay — a cultural connector for the communities its properties call home.
Our lead strategist helped design and execute Culture Lives Here, a city-by-city activation that spotlighted eight Culture Shifters across NYC, LA, TX, and ATL, with the campaign identity deployed across 18 Thompson properties globally.